Facebook announced on September 12th that its chat bot platform can accept payments without sending users to an external website. The company is working with all the major players in the industry including Stripe, PayPal, Braintree, Visa, MasterCard and American Express. When Facebook users click on an advertisement in Facebook feed, the click opens a Messenger window. Users can then interact with retailers’ chat bots to complete a purchase without leaving the chat platform.
RELATED: Facebook Messenger Just Made Some Serious E-Commerce Strides. Here’s Why We Should Care.
Social media-based ecommerce is on the rise. According to Shopify’s analysis, 85% of all orders from social media come from Facebook. The company also has the highest conversion rate of 1.85%. 62% of U.S. millennials follow at least one brand on Facebook.
ChannelAdvisor will help eBay’s Promoted Listings maximize exposure of its products domestically and internationally.
A joint research conducted by Google and Temasek Holding projects that Southeast Asia’s digital economy will reach to $200 billion by 2025. Indonesia will account for 40.5%, or $81 billion, of the total. Younger population, rising smartphone and Internet penetration, and growing per capita GDP will contribute to the rapid growth of Indonesia’s ecommerce sector. If the government commits to improving infrastructure development, the country’s online business is in a great position to grow rapidly.// Jack Ma has accepted to become an advisor to the Indonesian government’s e-commerce steering committee.
Lazada will join force with Tmall and leverage its logistics and payment systems to capitalize on the rise of ecommerce sector in Southeast Asia. The synergy between Alibaba and Lazada can also support local small and medium-sized enterprises in expanding to cross-border markets. In addition, Chinese retailers and manufacturers will be able to sell their products through Lazada’s website. Lazada plans to consolidate its six websites across the region into one within two years. //Only five months after the acquisition
Coach has closed its flagship store on Tmall. But it will continue to provide online shopping via its own website and its WeChat app. Alibaba says customers can still buy Coach products on Tmall from other merchants. Luxury brands have been particularly wary of online sales because they can’t always control the selling environment, pricing and quality on third-party platforms. Alibaba launched an anti-counterfeit program this summer to ease brand owners’ concern of fake products sold on its site. //Coach launched the store last fall.
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