The Global eCommerce Newsletter 05.29.17 (No. 57)

Amazon has moved to trademark its private label brand ahead of its local launch, heralding a whole new category of bargains for local shoppers.

AmazonBasics, which has already made waves in the US, sells no-name versions of more than 1200 products, ranging from cheap batteries and yoga mats to backpacks, umbrellas, computer cables, iPhone chargers and bedding.

The four trademarks registered with IP Australia last week are currently pending, with the results of the applications due in August.

[Middle East] Turkish online retailer Hepsiburada helps female entrepreneurs
Hepsiburada, the biggest ecommerce company in Turkey, has introduced a new program, which will help 1,000 women entrepreneurs to grow their businesses through ecommerce. The Technology Power for Entrepreneur Women Program offers free online stores, but also gives assistance with sales, operations, marketing and logistics.

Hepsiburada was founded in Turkey in 1998 and has become the biggest ecommerce website in the country. On average, it welcomes over 21 million visitors per month, while it sells 4,5 million products in 30 different categories. With a distribution center of 100,000 square meters, Hepsiburada also has one of the largest ecommerce operation centers in Turkey.

[Middle East] Pace of Gulf tech deals heats up as Emaar buys Namshi stake
Emaar Malls will buy a 51 percent stake in e-commerce fashion website Namshi from Global Fashion Group, a firm backed by Rocket Internet, for $151 million.

Namshi is one of the Gulf region’s earliest e-commerce players having launched in 2012. The site now offers 50,000 products and has 750,000 customers across the UAE, Saudi Arabia, Qatar, Kuwait, Oman and Bahrain, with products shipped from a warehouse in Dubai.

[Middle East] One Hour Translation:American E-Commerce Websites Increase Penetration Into The Arab World
A study conducted by One Hour Translation, the world’s largest online translation agency, has identified a growing demand on behalf of e-commerce websites in the United States to reach out to Arabic speaking audiences around the world. In the overall tally recorded from 2016, Arabic was the target language for 11.8% of projects. In 2025, Arabic did not even break the top 10 of the most in-demand languages.

The Arab world constitutes an important growth engine for e-commerce companies in the United States and the world.

[China] Alibaba, JD Intensify Battle Over China’s $750 Billion E-Commerce Market
Alibaba’s logistics arm, Cainiao Network, announced Tuesday that it was manufacturing
one million smart delivery vans. Cainiao’s technology will allow delivery drivers to take the most efficient routes based on real time traffic information. This endeavor could cut back on delivery costs by up to $1.45 billion a year.

For, it is working on drones that will be able to deliver parcels weighing one ton or more. JD envisions a delivery network for heavy duty drones that will be able to efficiently transport goods between cities, and even between provinces, in the future.

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